LG Smart TV OLED77C61LA 77" OLED 3840 x 2160 , 3200006307289601

LG OLED TV features UL-certified Perfect Black and Perfect Color technologies that deliver deeper contrast, improved brightness and vivid, accurate colors.

See every star clearly, even in a bright room. The alpha 11 AI Processor Gen3 pushes the boundaries of OLED performance by precisely controlling 8.3 million self-emitting pixels – now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing simultaneously improves sharpness and texture, delivering 4K picture quality that is sharper and more natural. With the alpha11 AI Processor, AI Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analyzing genre, faces and more to enhance picture quality up to 4K with optimal depth and contrast.

Just tell us what you’re looking for, then choose the AI ​​model that best suits you. The system connects with multiple AI models to provide broader and more relevant results. When your TV shows signs of a problem, the system detects the problem and provides step-by-step instructions on your screen, helping you resolve it or contact support. LG Shield's 7 core technologies ensure the security of your data through secure data storage and management, secure cryptographic algorithms, guaranteed software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

From hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, and semiconductors are designed with surge protection. Silicone gel and protective coatings protect the chipsets from moisture, and your data stays safe with LG Shield. One AI button is all it takes to access and control all AI-powered interactions.

With a scroll wheel and instant voice command, every control feels effortless. Up to 165Hz delivers smoother, more fluid gameplay in every game. G-Sync Compatible and AMD FreeSync Premium maintain stutter-free motion, while VRR and ultra-low input lag ensure every movement remains smooth and responsive, giving you a clear edge in every game. With a 0.1ms response time and ALLM for ultra-low latency, every command is executed instantly. Increased responsiveness keeps gameplay clear and in control, giving you a real competitive advantage

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