LG OLED77C61LA Smart TV 77' OLED 3840x2160 , 8806096686126

LG OLED TVs feature UL-certified Perfect Black and Perfect Color technologies, delivering deeper contrast, enhanced brightness, and vivid, accurate colors.

See every star clearly, even in a bright room.

The Alpha 11 AI Processor Gen3 pushes the boundaries of OLED performance by precisely controlling 8.3 million self-lit pixels—now even more powerful with the Dual AI Engine. Going beyond a single AI engine, this advanced processing simultaneously enhances sharpness and texture, delivering 4K picture quality that looks crisper and more natural.

With the Alpha 11 AI Processor, AI Super Upscaling, and Dynamic Tone Mapping Ultra, images are processed even faster; the system analyzes genres, faces, and other elements to upscale picture quality to 4K with optimal depth and contrast. Simply state what you are looking for, then choose the AI ​​model that best suits your needs. The system connects to multiple AI models to deliver broader and more relevant results.

When your TV shows signs of an issue, the system detects the problem and provides step-by-step on-screen instructions to help you resolve it or contact the support team.

LG Shield’s seven core technologies ensure data security through safe data storage and management, secure cryptographic algorithms, guaranteed software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

From hardware to software, your LG TV is protected. Built-in capacitors guard against high voltages—including lightning strikes—while semiconductors are designed with surge protection. Silicone gel and protective coatings shield chipsets from moisture, and your data remains safe with LG Shield. A single AI button is all you need to access and control all AI-powered interactions.

With a scroll wheel and instant voice commands, every control feels effortless. A refresh rate of up to 165 Hz ensures clearer, smoother gameplay in every game. G-Sync Compatible and AMD FreeSync Premium support stable, stutter-free motion, while VRR and ultra-low input lag ensure that every movement remains smooth and responsive, giving you a distinct advantage in any game. With a 0.1ms response time and ALLM for ultra-low latency, every command is executed instantly. Enhanced responsiveness keeps gameplay crisp and controlled, providing a real competitive edge.

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