LG OLED55B43LA Smart TV, 55' UHD 4K OLED , 8806091936424

A masterpiece created with the help of experience accumulated over time
A long-standing pursuit of innovation cannot be realized overnight. A uniquely tailored alpha chipset on the world's leading OLED elevates the viewer's experience to new dimensions.

- Clearer sound and picture with the advanced Alpha 8 AI 4K processor.
- Unlimited contrast for clear visual effects with dark blacks and bright whites.
- 4 years of updates that are guaranteed for a period of 5 years with the webOS 
program - Dolby Atmos for immersive sound and incredibly realistic Dolby Vision graphics.
- Smooth, stutter-free gameplay with VRR, G-sync and Freesync.

Categorical analytics at its core. Alpha 8 AI processor technology redefines OLED with enhancements that add transformative yet realistic detail.

A picture tailored to your preferences. Choose your favorite images and the AI ​​Picture Wizard will create a picture tailored exactly to your unique preferences from 85 million possibilities, then save it to your profile.

Optimizes sound for your space. The sound system recognizes the layout of the room and where you are sitting to create a sound dome around you, perfectly tailored to the unique acoustics of the room.

Intelligence that is bright in any light. Whether it is day or night, the Brightness Control function detects the light in the room and balances the picture accordingly to ensure clear and crystal images.

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