Sony Smart TV XR-50X90S, 50' DLED 4K UHD , 4548736136991

Next generation picture and sound with cognitive intelligence.
Take picture and sound to the next level with Cognitive Processor XR™. Our revolutionary processor in Sony BRAVIA XR TVs™ reproduces the content as it is perceived by a human to achieve an amazing and realistic experience. It understands how the human eye focuses, cross-analyzes images to bring depth, contrast and beautifully saturated colors to real-life images. 

A rich color spectrum for more realistic shades and hues. Powered by the Cognitive Processor XR™, XR Triluminos Pro gives the X90S access to over a billion colors and reproduces every color with minute differences from the real world. With the wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to ensure natural nuances in every detail.

Depth with deep blacks and extra brightness. Cognitive Processor XR™ enhances the picture as your eyes focus for realistic color and depth. By precisely balancing light across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in highlights and deeper blacks in shadows. More realistic scenes with more depth and detail.

Enhanced quality up to 4K and recreate lost textures. Thanks to XR 4K Upscaling you can now enjoy 4K quality regardless of the quality of the content or source you are watching. Cognitive Processor XR™ accesses a large amount of data, recreating lost textures and details to create a more realistic picture.

Intelligent motion processing for blur-free scenes. Watching sports and movies with dynamic scenes is greatly improved. Cognitive Processor XR™ with XR Motion Clarity™ analyzes the motion of several different frames at once to ensure that the action is smooth, bright and clear.

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